Peak Season
Peak season is the stretch of the year when everyone wants a car at once. School holidays, summer, major festivals and long weekends all push demand up, and with it the price — the same car costs more in peak season than in a quiet week.
It also squeezes availability. The cheaper categories and automatics go first, and at the busiest moments a fleet can sell out, leaving walk-in travellers with no car at all. Booking late in peak season is the riskiest time to leave it to chance.
In Morocco the pressure clusters around the summer months, the year-end holidays and big events, with the airport branches feeling it most as flights fill up.
The simple defence is to book early. Reserving ahead in peak season locks in a lower price, guarantees the category you need, and takes the gamble out of arriving to find the lot empty.